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  • Morinda citrifolia, commonly known as Great morinda, Indian mulberry, Beach mulberry, Tahitian Noni, or since recently: Noni (from Hawaiian), Nono (in Tahitian), Mengkudu (from Malay), Nonu (in Tongan), and Ach (in Hindi), is a shrub or small tree in the family Rubiaceae. Morinda citrifolia is native to Southeast Asia but has been extensively spread by man throughout India and into the Pacific islands as far as the islands of French Polynesia, of which Tahiti is the most prominent. It can also be found in parts of the West Indies.
  • Noni tree is the only tree in the world that bears fruit 365 days a year. This is the kind of joyful, playful, fruitful energy we are dealing with here. It also has an amazing list of biochemical properties that mean it is indicated as being applicable for more conditions than any other natural product in the world
  • Noni fruit contains a very high concentration of a substance called proxeronine. When taken into the body this is converted into xeronine. Xeronine is an alkaloid - so are nicotine, caffeine and morphine. The idea is that there are receptors in the body hungry for xeronine that get attached to and ultimately addicted to these other alkaloids.
  • By flooding the system with proxeronine, more xeronine is produced and gradually it is able to wean these receptors away from the addictive substances. Many believe that noni juice benefits include relieving heart disease, high blood pressure, asthma, cancer, varicose veins, broken bones and many other afflictions. Others believe noni juice benefits the immune system, aids digestion and increases metabolism.
  • The variety Morinda citrifolia var. bracteata is a small-fruited type with conspicuous bracts below the fruit. It occurs in Indonesia and other parts of the region between the Indian Ocean and Pacific Ocean and is cultivated in some areas. This plant can be found in some of Hawaii’s botanical gardens. Noni plants produce fruits throughout the year in Hawaii.
  • Noni seeds are reddish-brown, oblongtriangular, and have a conspicuous air chamber. Only soft, ripened noni fruits should be chosen for seed collection. The seeds must be separated from the fibrous, clinging fruit flesh. Fresh noni seeds can be planted immediately after extraction from the fruit. Noni seeds require hot, wet conditions for optimum germination.
  • Tahitian Noni juice is a fruit juice mixture of 89% Noni fruit (Morinda citrifolia L.) and 11% common grape and blueberry juice concentrates and natural flavours. It is considers that it would be consumed in the form of fruit juice with a suggested level of consumption of 30 mL/day. Morinda citrifolia has been consumed in Polynesia and South East Asia. Tahitian Noni juice has been marketed in the USA , in Canada, Japan, Australia, Mexico, Norway and Hong Kong.
  • Puna noni juice is considered as 100% pure form because it is made up of handpicked fruit. Cost of puna fruit juice is in a reach of every one. Price of 32 ounce of Noni juice is $34.95. Its shelf life is 1 year if not opened and 6 month if opened but refrigerated. Over 200 companies came in the market with different products of noni. Sales of noni product are growing day by day.
  • The applicant of Noni Association has provided further compositional analyses using two samples of juice produced by members of PINA (Herbex Ltd and CCK Trading) and two samples of a 100% pure juice from Tahiti Noni which is used as a direct comparative. The production process of the two samples of juice produced by members of PINA is the same as that stated in the original application dossier.
General Information
  • Great Morinda
  • Noni
  • Morinda citrifolia L.
  • Indian mulberry
  • Plant Remedies: Noni
  • Morinda Citrifolia
  • Plants of Hawaii


  • Consultant from London
  • US Consultant
  • Indian Consultants List
  • Wellness Expert at Tahitian Noni International
  • Ohio Consultant
  • Indian Consultant from Secundrabad


  • USA Growers
  • Oregon Growers
  • Indian Growers
  • Growers from New Zealand
  • Growers from California
  • UK Growers
  • Growers from Utah
Cultivation Process
  • Morinda citrifolia L.
  • Noni cultivation in Hawaii
  • Noni Processing and Quality Control:Protecting the Image of Hawaiian Products
  • Noni Seed Handling and Seedling Production
  • Noni Cultivation and Production
    in Hawaii
  • Production of Noni Juice and Powder in Samoa
  • Horticulture and Production
  • Processing Flow Chart For 90 Days Noni Fruit Juice
  • Indian Noni Wellness Cultivation
Application & Technology
  • Fighting Cancer With Noni
  • Diversity of Growth Forms and Uses in the Morinda citrifolia L. Complex
  • Two Novel Glycosides from the Fruits of Morinda Citrifolia (Noni) Inhibit AP-1 Transactivation and Cell Transformation in the Mouse Epidermal JB6 Cell Line1
  • Hawaiian Noni
  • Health Applications of Morinda Citrifolia
  • The Applications of Noni Juice
  • Noni application in Fiji
  • Panamanian Technology Improves Fruits Quality


  • International Research at JIRCAS
  • The Chicago Project
  • Morinda citrifolia (Noni) A Literature review & assessment
  • Noni Processing, Marketing and field training for YAP
  • Student Research in Biochemistry and Molecular Biology
  • Observations Made During the Experiment for Treatment of Acute Respiratory Viral Infections with Concentrated Liquid Extract of the Noni (Morinda  citrifolia) Fruit


  • Morinda Citrifolia enhanced animal food product
  • Antifungal Effects of Morinda Citrifolia
  • Preventative effects of Morinda Citrifolia on mammary breast cancer
  • Cosmetic intensive repair serum with Morinda Citrifolia
  • Morinda Citrifolia dietary fiber
  • Morinda Citrifolia oil
  • Pallative effects of Morinda Citrifolia oil and juice
  • Morinda Citrifolia enhanced lip treatment
Regulatory Actions
  • Attorneys General Curb  Claims for "Tahitian Noni"
  • Hawai‘i Regulations Regarding Pesticide Use on Noni
  • Department of Health and Human Services
  • UK firm targets noni juice regulatory approval
  • Advisory Committee on Novel Food and Processes
  • The EU Novel Food Regulation


  • Noni capsules
  • Noni Healing Tonic
  • Noni Fruit Leather
  • Noni Lotions
  • Noni Powder
  • Natural Noni Lotions
  • Sari Noni
  • Noni Soaps
Properties & Function
  • Chemical properties and biological activities of Morinda spp
  • Preliminary Investigation of the Anti-inflammatory Properties of an Aqueous Extract from Morinda citrifolia (Noni)
  • Anti-cancer Activity of Noni Fruit Juice Against Tumors in Mice
  • Morinda Citrifolia has very weak estrogenic activity in vivo
  • Medical Properties of Noni
  • Nutraceutical properties of Thai "Yor", Morinda citrifolia and "Noni" juice extract
  • Investigation of Bioactive/SynergisticPproperties Morinda citrifolia, a Common Medicinal Herb of the United States Virgin Islands
  • The Noni Tree and its Properties
  • Noni Needn’t Taste Nasty


  • 5 Main Uses
  • The Uses Of Noni Juice
  • Dr. Lindsey Duncan Discovers the Healing Benefits of a 2000 Year Old Tradition
  • Potential Benefits of Noni
  • Role of Noni in Antiphospholipid syndrome
  • Drink Noni Juice and Blood Pressure may be reduced


  • Recent Scientific Testing Shows Noni Juice May Help Fight Cancer and Lower Cholesterol
  • Scientific Committee on Food
  • Indian Noni Research Foundation
  • Request for an opinion on the equivalence of Noni Juice (juice from the fruit of Morinda citrifolia L)
  • Official Journal of the European Union
  • United States Press
  • Puna Noni Juice
  • Scientists "substantiate" safety of noni fruit juice
  • Herbal and Traditional Medicines—The Way Forward


  • Cancer Report
  • Black Flag of Noni (Morinda citrifolia) Caused by a Phytophthora species
  • Pacific Island Report
  • Lucifer Yellow and fluorescein isothiocyanate uptake by cells of Morinda citrifolia in suspension cultures is not confined to the endocytotic pathway
  • Indian Noni health Seminar
  • Morinda citrifolia (Noni): A literature review and recent advances in Noni research
Health & Safety Guides
  • Noni Root Knot, a Destructive Disease of Morinda citrifolia in Hawaii
  • Changing Perspectives of Morinda Citrifolia
  • Claims Observed on Noni Usage
  • The Noni Plant - Nature's Health Enhancing Plant
  • A Safety Review of Noni Fruit Juice
  • Noni may be nasty, but you can hide the taste
  • The Wonders  of Noni
Suppliers & Buyers
  • Selling Leads of Noni
  • Trade Leads of Noni
  • Indian Supplier from Mumbai
  • Supplier from Delhi
  • Trade Leads Directory
  • Indian Supplier
  • Worldwide Noni Supplier
  • Global Suppliers
  • Buyers of Noni Juice
  • Morinda Citrifolia Buyers List

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