Mushroom Marketing                                                             
                               Marketing, Production, Suppliers, Company Profiles, Reports, Guidelines
                                
                      
                                            Primary Information Services
                                                                                  
                           Home. Mushroom . Ordering Information. Contact
                                                        

Project at a Glance

Contents on the CD Rom

  • Mushrooms are fleshy, spore-bearing reproductive structures of fungi.
  • For a long time, wild edible mushrooms have played an important role as a human food.
  • Mushroom production is completely different from growing green plants.
  • Mushrooms do not contain chlorophyll and therefore
    depend on other plant material (the “substrate”) for their food.
  • Mushroom, a protein-rich wonder food which does not have any publicity as it deserves.
  • It is this precious vegetable that would solve the problem of protein malnutrition in our country.
  • Coffee pulp, either as a sole substrate or supplemented with other organic materials, can be used as a substrate for growing the edible mushrooms Pleurotus, Lentinula, and Auricularia.
  • Four types of mushrooms viz., white button, oyster, paddy straw and milky mushrooms have been adopted by farmers/ entrepreneurs at marginal and commercial scale in different parts of the country at present.
  • Mushroom cultivation is a well-established and profitable biotechnological process carried out worldwide on a large or small scale.
  • From a production standpoint, the white button mushroom has the highest growth rate and potential for production.
  • The supply and demand gap in the world trade of mushrooms and the shrinkage of production in countries like Taiwan and South Korea due to high labor costs would result in better market prices for Indian mushroom producers.
  • Cultivated mushrooms are edible fungi that grow on decaying organic matter, known as a substrate.
  • Mushrooms have a high nutritional value and are high in protein.
  • They are also a good source of vitamins (B1, B2, B12 and C), essential amino acids, and carbohydrates but are low in fat
    and fibre and contain no starch.
  • It is also known to have medicinal values and certain varieties of mushrooms can inhibit
    growth of cancerous tumor.
  • Many by-products from agricultural production and food processing can be used as growing media in mushroom production.
  • The market for mushrooms continues to grow due to interest in their nutritional and health benefits.
  • The market for mushrooms has been expanding in recent years.
  • The trend is away from the canned product toward fresh and dried mushroom sales.
  • Recently The Packer, a produce industry weekly, reported that, according to a recent marketing survey, of the families that
    purchased mushrooms in the previous year, 86% purchased button mushrooms and 70% purchased specialty species.
  • U.S. fresh-market sales are the largest market for mushrooms; an estimated 85 percent of total annual sales in CY 2007/08 were of mushrooms for the fresh market.
  • Currently, oyster mushrooms are currently being produced in Uganda for the dried export market.
  • Shiitake mushrooms have been commercially grown in the United States for over 20 years and are now well accepted by American gourmet markets.
  • Mushroom cultivation is a good example for the use of forestal not-timber resources.
  • The majority of mushrooms are grown in the border counties of Ulster, the North West, the
    Midlands and the South East.
  • As mushrooms become increasingly popular, consumers are searching for more and more variation within them in terms of colour, texture and shape of cap/length of stalk. The recent increase in demand for brown, oyster and shiitake mushrooms reflects this trend.
  • Demand for mushrooms is at a peak during the winter/spring /autumn months as they are used extensively in the preparation of hot vegetable based dishes.
  • Small-scale mushroom production is now being carried out in many rural and suburban peasant communities throughout the country.
  • The mushroom production was sold directly by mushroom growers to retailers who marketed it directly to consumers.
  • Mushrooms have been valued throughout the world as both food and medicine for thousands of years.
  • Mushrooms are gradually becoming popular as they are rich in minerals and vitamins and very low on fat and sugar.
  • Mushrooms are very popular in most of the developed countries and they are becoming popular in many developing countries like India.
General Information
  • About Mushroom Growing
  • Mushroom Study

Cultivation

  • Mushroom cultivation & Marketing
  • Cultivating Shiitake
    Mushrooms Through Forest
    Farming
  • Considerations related to farm management and marketing
  • Commercial production and marketing of edible mushrooms cultivated on coffee pulp in Mexico
  • Mushroom cultivation and marketing - Horticulture Production Guide
  • Mushroom growing in India

Production

  • Making Money by growing mushrooms
  • Mushroom Production Project
  • Small holder mushroom production in Swaziland
  • Gourmet & Medicinal Mushrooms
  • Benefit/cost analysis of mushroom production for diversification of income in developing countries
  • Button mushroom

Marketing

  • Harvesting and Marketing Edible Wild Mushrooms
  • Marketing and Distribution of Mushroom
  • Mushrooms
  • Mushrooms Marketing
  • An Investigation of Potential Marketing Strategies
    for Entry into the Shiitake Mushroom Industry in
    Utah
  • The Evolution of Mushroom Marketing
  • R&D and Marketing
    investments seek to
    reposition mushrooms
  • Shiitake Mushroom Production & Marketing

Patent

  • Mushroom growing
  • Mushroom caps with reduced scaling
  • Mushroom display tray and package
  • Fresh mushroom treatment
  • Apparatus for harvesting mushrooms
  • Synthetic casing for mushroom beds
  • Bunashimeji mushroom plant named ‘Hokuto-18’
  • Brown mushrooms for commercial production
  • Mushroom casing composition and process
  • Preservation compositions and process for mushrooms
  • Mushroom named 'Grifon 120'
  • Processing of mushrooms with reduced weight loss

Company Profiles

  • Company from California
  • Company from China
  • Company from India
  • Company from Netherland
  • Company from USA
  • Company from Punjab

Consultancy

  • Consultancy from Ahmedabad
  • Consultancy from India
  • Consultancy from England
  • Consultancy from Maharashtra
  • Consultancy from Pune
  • Consultancy from Noida
  • Consultancy from USA
  • Consultancy from Washington

Turnkey

  • Turnkey from Canada
  • Turnkey from Holland
  • Turnkey from India
  • Turnkey from Netherland
  • Turnkey from UK
  • Turnkey from Kinshasa
  • Another turnkey from India

Plant

  • Plant from India
  • Plant from Himachal Pradesh
  • Another plant from  India
  • Plant from Turkey
  • Another plant from India

Guidelines

  • Mushroom Guide
  • Best practices for Environmental Protection in the Mushroom Farm Community
  • The Wild Mushroom Pickers
  • Training Manual on Mushroom Cultivation
    Technology
  • Fresh mushrooms help Americans meet the 2010 dietary guidelines

Risk

  • Risk assessment report concerning Magic mushrooms
  • Growing Mushrooms Commercially - Risks and Opportunities
Uses
  • Mushrooms for healthy and wealthy life
  • Mushrooms bring food security
  • Mushroom - A healthy outlook for the industry
  • Mushrooms and Health Global Initiative Bulletin
  • Mushroom Industry annual report
  • Mushroom Biology and Mushroom Products
  • On-Farm Food Safety Program

Project

  • Mushroom growing project in Colombia
  • Mushroom Project
  • Mushroom Processing
  • Guidelines for formulation of project proposal for mushroom farming
  • The Dutch Mushroom Sector
    Small Mushrooms, Big Business - Project Report

Retailers

  • Growth through Value Creation
  • Food and retail chains in India
  • Food Retail and branding in India
  • The Mushroom Market Place
  • Retail Best Practices Study

Consumer Market Report

  • Mushroom Annual Investment   Plan – 2010/2011
  • The Mushroom Market Place - Consumer
  • Fresh Mushrooms: A Produce Section Powerhouse
  • Marketing channels for wild and cultivated edible mushrooms in developing countries: The case of Mexico
  • Mushroom Subsector Analysis
    and BDS Market Assessment
  • Applied market research for organic products: Morel Mushroom Marketing in the Cukurova region of Turkey
  • Mushroom Consumer Panel
    Research

Market

  • Developing small production and marketing enterprises: mushroom contract farming in Bangladesh
  • Evaluation of Grower-Funded Activities by the Mushroom Council
  • Factors Affecting U.S. Mushroom Consumption
  • A Competitive Market Analysis of the United States Shiitake Mushroom Marketplace
  • Moldova’s Mushroom Market Overview
  • Georgia Specialty Mushroom
    Feasibility Study
  • Sector Profile - Mushrooms
  • Promotion, processing
    and marketing of mushrooms

Report

  • Mushroom Buyers: A Segmentation Analysis
  • Commercially Important Wild Mushrooms and Fungi of British Columbia
  • Preserved Mushrooms From
    Chile, China, India, and Indonesia
  • Prospects and problems in commercialization of small scale mushroom production in South and SouthEast Asia
  • Herbs, Mushrooms, and Forest Fruit: Value Chain Assessment
  • Purchase Order
  • Business tie-up with Reliance Fresh for supply of vegetables by SHGs
  • Post - Harvest Management of Mushrooms with Special Reference to Himachal Pradesh
  • Mushrooms Overview
  • Small Mushroom - Big Business Inception Report

Suppliers

  • Suppliers of Mushroom
  • Mushroom China Suppliers
  • Mushroom selling leads
  • Mushroom Manufacturers & Suppliers
  • Exporters of Mushroom
  • Vendor Registration Process

Buyers

  • Buyers of Mushroom
  • Mushroom buyers

Regulations

  • Mushroom Promotion and Marketing
  • Selling Fresh Fruits and Vegetables Regulations for Specific Products
  • Regulations of the Department of Agriculture
  • Relevant Statutory and regulatory provisions

Grocery

  • Grocery Stores
  • Brookshire Grocery Company
    Fiscal 2010 Corporate Social Responsibility Annual Report
  • Akkar mushroom cluster development plan

Order the CD ROM Today

Primary Information Services
 21 Murugappan St, SwamyNagar Ext2, 
Ullagaram, Chennai - 600091, India.
 Phone: 91 44 22421080 
Email : informer@eth.net
Mobile numbers:9940043898, 9444008898  Fax : 91 44 22423753