Marketing Pharmaceuticals
 Technology, Strategy, Survey, Methods, Company Profile, Consultancy, Study, Report, Market
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Information @ a Glance Contents on the CD ROM
  • The business of promoting the sale of pharmaceuticals or drugs is called  medico-marketing or Pharma marketing or pharmaceutical marketing.
  • Aim is to change a non-usage of a product to usage or repeated usage.
  • Marketing is a high-stakes proposition in the pharmaceutical industry, with billions of dollars
    spent annually to promote new drugs.
  • Marketing practices has become an essential part of the pharmaceutical industry.
  • One of the prototypical example of a science-based market because products in science-based markets are largely supported by scientific reviews that appear prior to and during its lifecycle.
  • Pharmaceutical companies are capitalizing on the advent of the internet and the development of new media forms to promote their products.
  • The internet is helping to globalize and to change the nature of pharmaceutical marketing, and thus raises some new challenges for regulators.
  • Marketing of legitimate non-prescription medications, such as pain relievers or allergy medicine, has also long
    been practiced.
  • In order to develop internet-based marketing, Consultancies have been established and books are written to help the pharmaceutical industry.
  • Use of medical representatives for marketing products to physicians and to exert some influence over others in the hierarchy of decision makers has been a time-tested tradition.
  • When it comes to digital
    targeting, Pharma is between a rock and a hard place, even though its annual digital spend is over $1 billion dollars.
  • IFPMA code has been in operations indicates the objective of ensuring promotion of all products
    and defining baseline standards for marketing practice and applies to all pharmaceutical industry.
  • Marketing is perhaps one of the primary reasons that helps organizations succeed in expanding their horizons.
  • The primary technique
    of media used to promote these products included samples and package inserts given to healthcare professionals, advertisements in professionals journals.
  • The pharmaceutical
    companies sold drugs worth 1.032 billion euro in 2010, which is a 9.0% increase compared to 2009, according to data from global market research
    company IMS Health.
  • Analysis shows that the Indian economy continues on its current high growth path in Pharmaceuticals Market and will triple to US$20 billion by 2015 & move into world's top 10 in the market.
  • Pharmaceutical companies mainly market their products through contact between their sales force and healthcare providers.
  • Main objective of marketing in pharmaceutical industry for its profitability and its highly effective & sophisticated.
  • Following factors would increasing the pharmaceutical market which are increasing incomes, improving healthcare infrastructure, penetration of health insurance and adoption of patented products.
  • The pharmaceutical
    market will continue to change and adapt to the new economic reality.
  • The Pharma market is growing due to several factors like the integrated model, biotech drugs, and increased average life cycles.
  • Pharmaceutical companies marketing strategies appear to be a driving force in the treatment preferences of physicians.

Technology

  • Specialty Pharmaceuticals Market.
  • Pharmaceutical
    Marketing    .
  • High Performance in Pharmaceuticals
    Procurement.
  • Smart Approach to Pharmaceutical Marketing.
  • Leveraging Technology in Pharma Marketing.
  • Pharmaceutical Marketing.
  • Digital Marketing Opportunities for the
    Pharmaceuticals Sector.
  • Pharmaceutical marketing and the internet.

Benefits

  • Effectiveness of
    Pharmaceutical Marketing.
  • Key Competency for Pharmaceutical Growth.
  • Pros & Cons of Marketing Pharmaceuticals on internet.

Strategies

  • Marketing Strategies in the Pharmaceutical Industry.
  • Strategies and Practices in  Marketing Pharmaceuticals.
  • Pharmaceutical Marketing Strategy.
  • Compliance Strategies for
    Pharmaceutical Marketing.
  • Defining a pharmaceutical marketing strategy.
  • Marketing Strategies by pharmaceutical companies.
  • Opportunities in China's
    pharmaceuticals market.
  • Socially Responsible Pharmaceuticals marketing practices.

Guidelines

  • Guide to Useful pharmaceutical market.
  • Marketing Tactics of the
    Pharmaceutical Industry.
  • Guide to Avoiding The Three Common & Deadly
    Pitfalls of Pharmaceutical Marketing.
  • Pharmaceutical marketing: ethical& responsibleconduct

Pharma Code

  • Code of Marketing Practice in Pharmaceutical Industry.
  • IFPMA Code of Pharmaceutical Marketing Practices.
  • OPPI Code of Pharmaceutical Marketing.
  • Code of Practice for Indian Pharmaceutical Industry.
  • Pharmaceutical marketing practices.
  • Code of Pharmaceuticals marketing ethics.

Pharmaceutical Sales

  • Transforming the Future of Pharmaceutical Sales.
  • Progression of the
    pharmaceutical marketing
    and sales model.
  • Pharmaceutical Sales and Marketing.
  • Changing Scenario in  Marketing Pharmaceutical.
  • Scrutiny of Pharma sales and marketing practices.

Survey

  • Pharmaceutical marketing
    industry career survey.
  • Closed Loop Marketing in Pharma Survey.
  • Pharmaceuticals executive survey.
  • Pharmaceutical industry in Lithuania-market survey.

Marketing Methods

  • Pharmaceutical Digital Marketing.
  • Exploiting e-marketing in Pharmaceutical Industry.
  • Digital is Shaping Future of Pharmaceutical Marketing.
  • Internet Marketing for Pharma Reasons.
  • Social Media Marketing by Pharmaceutical Industry.
  • Direct-to-Consumer Advertising (DTC) of Pharmaceuticals.

Evolution

  • Pharmaceutical marketing facing the challenge of intelligence in 21st century.
  • Invention of Medical Consumer-Marketing.
  • Evolution of DTC marketing in pharmaceutical.
  • Pharmaceutical Sales Evolution.
  • Continuing Evolution of the
    Pharmaceutical Industry.

Company Reports

  • Russian Pharmaceutical Market.
  • Overview of the Pharmaceutical Sector in Bangladesh.
  • Top Ten Global Pharma.
  • Turkish Pharmaceutical Market Overview.
  • Indian Pharmaceutical Market.
  • JHP Pharmaceuticals acquired by Warburg Pincus.

Company Profile

  • Company1 from India.
  • Company2 from India.
  • Company3 from India.
  • Company4 from India.
  • Company5 from India.
  • Company from UK.
  • Company from Chennai.
  • Company from USA.

Consultancy

  • Consultancy1 from UK.
  • Consultancy2 from UK.
  • Consultancy from US.
  • Consultancy from India.

Research

  • Pharmaceutical
    Market Research Trends.
  • Pharmaceutical Market
    Research Conference.
  • Pharmaceutical marketing research in India.

News

  • Pharma Marketing News.
  • Marketing Authorization of Pharmaceutical products.
  • Pharmaceutical Marketing Career.
  • Approval for Manufacturing & Marketing of Micamlo Combination Tablets.

Report

  • Patient Trust Deficit in Pharmaceutical Marketing.
  • Facts about Pharmaceutical Marketing & Promotion.
  • Competitiveness of
    Market & Industry for
    Pharmaceuticals.
  • Emerging Business Models
    in the Pharmaceutical Industries.
  • Pharmaceutical marketing in India.
  • Pharmaceutical Market trends-2011.
  • Unethical Reform of an Industry.
  • Transforming the Value in Pharmaceutical Marketing.
  • Pharmaceutical Sales and
    Marketing Trends 2011.
  • Pharmaceutical Regulation.

Study

  • Pharmaceutical Marketing: Theory and Reality.
  • Latest trends in the Pharmaceutical marketing.
  • Direct Marketing of Pharmaceuticals to Consumers.
  • Ethical & non-Ethical Pharmaceutical Marketing.
  • Applying marketing on
    the pharmaceutical market in Serbia.
  • Pharmaceutical Marketing – Time for Change.
  • Pharmaceutical Marketing: A Comparison of Different Markets.
  • Pharmaceutical Marketing to Medical Students.

Market

  • Pharmaceutical Prescription Launches in
    Emerging Markets.
  • Georgian Pharmaceutical Market.
  • EU pharmaceuticals market.
  • Pharma 2020: Marketing the future.
  • Building market access excellence to secure success in pharmaceutical industry.
  • Potential of Indian Pharmaceutical Market.
  • Pharmaceutical market healthy in 2010.
  • Marketing Pharmaceuticals 2013.

 

 

 

 

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