Undergarments  - India Trade Information                         
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Project at a Glance Contents on the CD ROM
  • Undergarments or underwear are clothes worn under other clothes, often next to the skin. They keep outer garments from being soiled by bodily
    secretions and discharges, shape the body, and provide support for parts of it.
  • Cotton undergarments are
    widely used by all classes of people because of its good absorbency, cheaper prices and ready availability.
  • The demand for underwears is mainly related with population growth and income.
  • The price of underwear depends on the quality of the raw material used as well as the model.
  • The major raw material required for the production of knitted underwearS is cotton yarn. The raw material can be procured from local markets.
  • Purchase of undergarments is essential for any one irrespective of income category he / she belongs to. Recessionary trend may somewhat impact the demand for higher priced products and in such an eventuality, the consumers are likely to switch over to lower quality products without having much adverse impact on the overall growth of the market in quantity terms.
  • Young generation of professionals, both men and women, form an important consumer group with high purchasing power. This buying group is more demanding in their choice of innerwear, looking for quality products that satisfy comfort, fitting, styling needs etc. This has
    resulted in a qualitative shift of consumers from low / economy range to premium and superpremium range of products.
  • The past trend of the Indian market signals a gradual marginal shift towards the premium and super premium segments of the industry. This segment is now considered as the major growth segment.

 

 Background
  • Basics
  • The Fit

Industry  Locations

  • Tirupur Case Study - 2004
  • Industry study - Tirupur - 2004

Product Innovations

  • Super Brand - 2012
  • Technology - Innerwear
  • Maternity Bra
  • Bridal Lingerie
  • Research Study - Women's   innerwear

Market Scenario

  • Brand Experience - 2014
  • Innerwear Sector - India - 2012
  • Indian Undergarment Industry - 2009
  • Innerwear  companies comparison - 2013
  • Listing of Companies in the Trade Portal
  • Consultant - Market Research

In the News

  • News Clippings
  • Online Business
  • Danish Company in India
  • Foreign Coloboration
  • Lingerie is an indulgence like chocolates
 Companies Performances
  • Company - 2011
  • Company - 2011
  • Company - 2011
  • Company - 2013
  • Company - 2011
  • Company - 2011-2012
  • Company  - 2010 ; 2010 - 2011 ;
                         2011 - 2012 ;
  • Company - 2012-2013 ;  2014
  • Company - 2011- 2012 ; 2014
  • Company - 2011
  • Company - 2014

Reports

  • Indian Textile & Apparel sector - 2012
  • The Indian Garment Export Industry - 2011-2012
  • Indian Textile and Garment Industry - 2011
  • Prospects of Clothing Sector - 2009
  • The market research study on Textiles and related sectors in India - 2009
  • Domestic technical textiles Industry - 2013
  • Project Outline - Cotton Knitted Undergarments

 

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