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Franchising
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Franchising is a marketing method that can be used in almost any industry.
Globalization is  an opportunity for the Indian small industry to modernize their technology
and take up either sub-contracting or franchising for the popular branded products.
 
The Indian large industry  will be forced to follow suit.
According to Webster's Encyclopedic Unabridged Dictionary, a franchise is permission granted by a manufacturer to a distributor or retailer to sell his/her products and the territory to which such permission extends.
The legal definition expands this meaning -- a franchise may also extend the right to use a predetermined method for marketing products or services through outlets that use a known name or trademark.

The International Franchise Association, the major trade association in franchising, defines franchise as a "continuing relationship in which the franchisor provides a licensed privilege to do business, plus assistance in organizing, training, merchandising and management in
return for a consideration from the franchise."  
 

  • Franchising today accounts for 3% of India's total retail market, and is expected to grow to the levels operating in developed markets (franchising commands 50% portion of the entire retail market in developed economies).

  • The Franchise market in India is estimated to be USD 2.7 billion

  • Franchising in India is growing at an impressive rate of approximately 40% in India.

  • Over 750 franchise systems are already operating in India. About 10% of these systems are by international companies.
     

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